Northside: Music, Film, Innovation, and Tacos

Last week, we were invited to be a part of Brooklyn’s Northside Festival with some of the finest tech and innovation companies of Switzerland. Next to 1DropDiagnostics, Birdly, FotoKite, TimeRepublik, and Starmind, Northside attendees quickly learned that Heidi is now very much high-tech.

Many curious onlookers lined up to taste the difference of a flatev tortilla; we were honored to even have Tina Roth Eisenberg of SwissMiss drop by and give us her stamp of approval. After just a taste of the unique dessert tacos, many would agree that Carlos is, in fact, the “king of tortillas.”

 

 

 

Taco Tuesday Just Got Better…

 

Last night, we held our very first NYC Happy Hour at Projective Space. For many of our guests, it was their first time trying the “magical” tortilla. Our in-house robotics genius, Jonas, showed off the machine and let everyone taste the freshly baked tortillas and the variety of flavors it comes with. Throughout the night, the space was filled with delightful aromas of chili, cinnamon, and corn.

We’d like to thank everyone who made it out last night, and we’ll definitely be holding more Taco Tuesdays in the near future. If you missed a chance to taste the tacos, we’ll be giving out samples tomorrow (Thursday, May 14th) at PandoMonthly’s fireside chat featuring Sheila Lirio Marcelo, CEO of Care.com. You can RSVP here!

We hope to see you again soon!

-team flatev

5 Things You Need to Host Your Own Cinco de Mayo Fiesta!

Or 5 Things You Need for the Ultimate Taco Tuesday

Historically, Cinco de Mayo commemorates the Mexican victory of the Battle of Puebla, not Mexico’s Independence Day (which is the common misconception).  For a holiday that is relatively quiet in Mexico, it’s grown to be a very popular holiday in the United States.

Source: cnn.com

Source: cnn.com

This year, it seems the stars have aligned since Cinco de Mayo also falls on a Taco Tuesday. We think that’s even more reason to celebrate, and we’re here to help you plan your very own Cinco de Mayo fiesta.

Here are the 5 essentials you need to host the best party:

1. Catch your friends’ attention with beautifully designed invitations by Paperless Post

Source: Paperless Post

Source: Paperless Post

We all know that the flakey “Maybe” to the dozens of Facebook invitations you get each day actually means “I’ll go if I have something better to do.” With Paperless Post, you can not only customize and choose from hundreds of unique and beautifully designed invitations, but you can also keep track of who has opened your invitation.

2. Alcohol, Delivered.

Source: cookingstoned.tv

First things first, it’s no secret that Cinco de Mayo is also an excuse to get your drink on. Take the hassle and time of lugging cases of beer from the store out of the equation this year. With apps like Drizly and Swill, you can get your alcohol delivered. And if you want to plan the party right, check out Mini Bar’s new Event Planner tool. They’ll calculate how many bottles and cases you need, depending on the number of people attending and the number of hours the party will go on for. Hey, just because it’s a weeknight, doesn’t mean you can’t have fun.

3. A taste of Mexico with authentic tacos.

We know that there are countless of recipes you can choose from. However, our favorite taco filling is hands-down is the Al Pastor. It’s definitely a hard taste to authentically replicate, especially since most of us don’t have a vertical spit rotisserie at home. Thankfully, Mely Martinez from Mexico In My Kitchen offers a simple way for her readers to make al pastor with an oven or skillet. This is a recipe you won’t want to miss.

4. A drinking game or two…or just something to break the ice.

We’ve heard through the grapevine that an electrifying (literally) drinking game is gaining popularity throughout Mexico City.

We don’t recommend trying this at home. But we do recommend grabbing your smartphone and downloading the endlessly entertaining game: Heads Up!  It’s easy to play, and it doesn’t require drinking (unless you won’t to implement your own drinking elements in there).

5. Music to get the party started!

8tracks offers the some of the best community-curated playlists out there. With just a few simple tags, you can find the best playlist to fit any mood or occasion. And of course, we’ve found a playlist for a Cinco de Mayo fiesta!

 

What are your plans for Cinco De Mayo? Let us know in the comments or share your thoughts on Facebook and Twitter.

 

BIG NEWS: We’ve raised an additional $3M!

Fresh tortillasDid you know that in the United States, tortillas are consumed more than any type of bread? The tortilla market is estimated at $12 billion today with a 10% annual growth. That’s a huge market to tackle, but we’ve been determined since the very beginning.

We’ve been working relentlessly to bring you the best and most authentic tortillas. All that hard work has paid off! We’re excited to announce that we’ve raised an additional $3M to break into U.S. markets by 2016.

We hope you’re as excited as we are. If you’d like to be one of the first to own this one-of-a-kind machine, you can pre-order here!

We’ve Moved into Projective Space!

Start spreading the news. We’ve moved in today. 

After months of searching for the perfect space, we’ve finally moved to a beautiful office in the Lower East Side of New York City — Projective Space. We’re working side-by-side with some of the best tech and food start-ups in the nation, and we’re excited to grow the NYC flatev team in the next few months.

Projective Space

 

We’ll also be hosting happy hours and tortilla tastings very soon, so New Yorkers can get a sneak peek taste of our fresh, authentic flatbreads. If you’re interested in attending, please send us message: hello@flatev.com or stay updated by following us on Facebook, Twitter, and Instagram!

Stay tuned for fresh updates!

-team flatev

 

Select USA Summit 2015

This past weekend, we attended the Select USA Summit in Washington D.C. to represent the Swiss delegation with the U.S. Ambassador to Switzerland & Liechtenstein, Suzi LeVine.

From left to right: Carlos Ruiz, Marc Lickes, Suzi LeVine

From left to right: Carlos Ruiz, Marc Lickes, Suzi LeVine

President Barack Obama and Secretary of State John Kerry both discussed the role of Switzerland’s entrepreneurship and direct investments in the United States with the help of Ambassador LeVine.

From the beginning, we’ve always been proud of our diverse team at flatev and the unique perspectives each culture has to offer. During this summit, we learned a lot about the importance of globalization and the positive effects it has, not only in the U.S., but also around the world.

 “We all do better when we grow together.” – John Kerry, U.S. Secretary of State

We couldn’t have said it better ourselves.

 

-team flatev

 

Meet Tanja and Sandie!

The flatev family is growing! We’re excited to welcome Tanja Meier as the Executive Assistant in Zurich and Sandie Cheng as the Communications & Project Manager in New York City.

Tanja and Sandie

We asked them a few questions, so you’ll get to know them better:

1. If we’re passing by your hometown, what’s something we must experience?

Tanja: It’s best to visit Lucerne in the summer and go for a swim at the Vierwaldstättersee “Seebad Lucerne,” where you can cool down your body and enjoy the stunning view of the mountains simultaneously. In the evening, it turns into a bar, so you can have your cocktails there too. My favorite coffee place is “Alpineum” they have the best coffee in town & provide you with healthy and delicious meals over lunch. Next to the café/bar you can visit the lion monument, a huge lion sculpture of stone, that commemorates the braveness of the Swiss Guards who were massacred during the French Revolution.

Sandie: There’s an awesome burger place in Riverside called Johnny’s Burgers (not to be confused with the chain). But if you’re not into that, then I would suggest walking around downtown Riverside where the beautiful Mission Inn is located. It’s especially beautiful during Christmas, where they have the annual Festival of Lights. There’s also an amazing art movement happening in Riverside right now. People may think it’s a boring place compared to the rest of California, but there’s quite a lot of charm to it if you’re open. And it’s home.

2. How are you using your education today (What did you study in school)?

Tanja: I studied Business Administration. I would say that I use my general understanding for the economy and corporations everyday. It is knowledge about how an organization works, that helps me to work most efficiently at my work. I don’t use my knowledge I acquired at university one to one, it’s more about the methods and conceptual thinking.

Sandie: I studied psychology, and it’s actually helped me become more critical with empirical research and data. But honestly, I think it helps me understand that situations affect individuals differently, and it’s important to be empathetic.  I don’t think you need a psychology degree to know that though…

3. It’s the weekend, where are you and what are you doing?

Tanja: If it’s sunny, I’d probably visit the flea market at Helvetiaplatz. Otherwise, I might go to the thrift shop and also meet some friends for coffee. Then maybe dinner with friends at home and hang out at a nearby bar afterwards. But I’ll also do sports and relax at home, like reading or watching series.

Sandie: I think I used to be a crazy person, so every weekend I’d be partying and dancing at some bar in the Lower East Side. Now, I think I’m more likely binge watching something on Netflix or going to bottomless brunch somewhere with friends.

4. Do you have any TV shows to recommend?

Tanja: Recommending is difficult, because I am not really a pioneer in TV series. But here are the ones I enjoyed a lot: Breaking bad, Sex and the City, Vikings, Game of Thrones, The Daily Show, TED talks

Sandie: Doctor Who (!!!), Game of Thrones, Broadchurch, That Mitchell & Webb Look, East Bound & Down, The Peep Show, Fresh Off the Boat

5. What’s your favorite food?

Tanja: Popiah – a traditional Singaporean dish that wraps veggies, fried tofu, shrimp, garlic, and different sauces into one delicious fresh spring roll.

Sandie: This question is so hard. I love all foods, really.

6. What brought you to flatev?

Tanja: An inspirational idea and the desire to work in a startup atmosphere, that is both, flexible and fun but also professional and goal focused.

Sandie: The people. They are so passionate and genuine. But most of all, they are so fun and open to new cultures. It was so easy to become a part of this family.

 

Holy Guacamole!

We hosted a guacamole workshop, and it was delicious!

Here at flatev, it’s no secret that we love fresh food. This love of food has been ingrained in us since our childhoods. That’s why we had our very own Pamela Vazquez host a guacamole workshop with members of the flatev community in Zurich.

Armed and ready to present some delicious information about Mexican cuisine.

Armed and ready to present some delicious information about Mexican cuisine.

For those of you who don’t already know, Pamela is our Chief Food Technology Officer (CFTO). Basically, she knows what she’s talking about when it comes to food. She brought her mother’s tried and true guacamole recipe from Mexico and presented about the different varieties of guacamole. Who knew there was more than one?

Afterwards, she separated everyone into groups to make their own style of guacamole, which would later be judged by the flatev team for prizes.

The groups brainstorm some yummy recipes.

The groups brainstorm some yummy recipes.

Get cooking

Getting to work!

Although it was a hard choice, we eventually awarded the best guacamole recipes based on presentation, taste, and creativity:

1st Place – “The Rockamole”

IMG_0414

2nd Place – “Guapamole”

IMG_0415

But really, isn’t everyone a winner now that they know how to make fresh guacamole?

We think so.

-team flatev

Mass Challenge UK

London calling!

We were invited by Mass Challenge UK to pitch and present flatev to aspiring entrepreneurs and start-ups. Giving back is an important part of our team’s culture, and we were very humbled by the experience.

Carlos presents at Mass Challenge UK.

Carlos presents at Mass Challenge UK.

Furthermore, we were able to gain some insight about our machine and UK’s tortilla market — even in the UK, the market is growing very rapidly. We also found that chili and cinnamon were the favorite flavors of our tortillas. Sugar, spice, and everything nice!

Carlos introduces the machine and fresh tortillas to curious Mass Challenge attendees.

Carlos introduces the machine and fresh tortillas to curious Mass Challenge attendees.

If you’re interested in applying to Mass Challenge, let us know! We’d love to help in any way we can: hello@flatev.com